VICE Media and FremantleMedia today launched their joint food venture MUNCHIES in beta. Named after VICE’s existing flagship food show, MUNCHIES is a new, video-driven online channel that will combine the inimitable style and approach VICE is famous for with the unsurpassed production capability and global reach of FremantleMedia.
MUNCHIES will showcase the best in original food content and programming, chronicling the broad spectrum of the global culinary experience and the diverse voices that are pulling it forward: chefs and home cooks, makers and consumers, the politics and policies of food, “front” and “back of house” restaurant life, old wives tales, innovative news, and culturally significant indicators in our modern world. Through engaging original video content, compelling editorial features, articles, how-to’s, recipes and events, MUNCHIES will offer a signature perspective on the intersection where humans and food connect and will provide an antidote to the mounds of tired, anachronistic celebrity chef and cook-off shows which simply do not engage millennial audiences.
“MUNCHIES’ programming brings the bold and compelling aesthetic of Vice to the hugely important area of food and its place in our daily lives,” comments Keith Hindle, CEO Digital & Branded Entertainment, FremantleMedia. “We’re really proud of it and look forward to developing more great content for both online and for broadcasters around the world.”