Ahead of his appearance at the Video Over LTE Summit, co-located with the LTE World Summit (23-25 June, Amsterdam RAI), TV App Agency’s Bruno Pereira shares his front line thoughts on the booming, challenging domain of video-over-LTE.
IP&TV News: Tell us what’s going on at the TV App Agency presently? What have been your biggest achievements over the last year?
Bruno Pereira: We are in a high growth area and as a reflection of that we are also growing exponentially. Having just past three years that TV App Agency has been around we have a few achievements under our belt, such as launching the Coke TV channel in Latin America on multiple devices or the apps we are now preparing for the Football World Cup in Europe or even our new Middle Eastern broadcast customers. It’s a very exciting time for us!
You’re speaking at this year’s LTE World Summit. What are the most exciting thing currently happening in video-over-LTE?
TV Everywhere is here to stay and LTE finally brings decent internet speeds to support it. At TV App Agency we’re very excited with it, as it allows us to finally offer consumer experiences that they have been asking for a while.
There’s obviously a massive surge in mobile video consumption – what opportunities has this presented the TVA, and how have you taken advantage of them?
Coke TV is a good example of where mobile was a key part. They stream more than 20 live concerts for free a year and having mobile and Smart TV was key for them. We are also getting more and more requests from people asking us to help on the overall OTT strategy – not just as Smart TV app developers.
What are the main challenges the surge in video of LTE is presenting? In terms of network congestion, how do you see operators ultimately learning to cope with the massive demand for first rate mobile video experience?
3G was a great learning curve for operators. I bet a lot of them weren’t expecting the Tsunami that hit them, but they’ve been allowed to prepare a lot better this time.
But I believe LTE is a major game changer for video consumption and we can only hope networks will hold.
Do you see the prospect of broadcast over LTE opening any interesting new opportunities?
No doubt, we would be crazy not to think so. Can you imagine the potential this opens up for small content producers? The reach they can get and potential monetisation they can achieve. It’s huge!!!
What do you think the major hot topics will be at this year’s LTE World Summit?
No doubt standardisation between 4G and LTE is a topic in my head. Now solutions have to be global and not regional, borders are breaking and operators need to be able to support demand, across a multitude of devices and reach.
The other thing on my mind is: how fast can we make it?