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Sky Store rolls out ‘Buy & Keep’ service

Sky has started to roll out its ‘Buy & Keep’ movie service –  a new addition to Sky Store that allows connected Sky customers to buy movies as well as renting them.

They will have access to a full digital movie store directly on their TV via their Sky+HD box – letting them buy, watch and keep many of the latest and best movies including The Wolf of Wall Street and The Secret Life of Walter Mitty as soon as they’re released.

Customers will also be able to buy and keep some of Hollywood’s best loved classics, all at the touch of a button on their Sky remote.

Those who buy movies through ‘Buy & Keep’ will also receive a DVD copy of their chosen film in the post a few days later – meaning customers will now have the benefit of owning both a digital and physical copy of their favourite movies.

Sky Store ‘Buy & Keep’ offers brand new movies at the same time as their DVD release, with many titles available for digital early release.

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