Viaccess-Orca, a global leader in the protection and enhancement of content services, announced today that OCS, part of one of the world’s leading telecommunications operators, Orange, has chosen Viaccess-Orca’s award-winning DEEP (Data Enrichment and Engagement Platform) to provide the ultimate content experience through an immersive second-screen app for the fourth season of the popular television series, “Game of Thrones.” By automatically generating content about “Game of Thrones” in a digital magazine format, DEEP amplifies OCS subscribers’ experience. Orange will demonstrate this groundbreaking new service for the first time at MIPTV, April 7-10, in Palais des Festivals, Cannes, France at stand R8C14.
Content service providers need to employ the right strategy for providing their subscribers with the ultimate content experience on multiple screens. Viaccess-Orca’s vision for shaping the ultimate content engagement starts with protecting premium content, continues with enabling the smooth delivery of content to users — at any time and on any device, personalized according to users’ preferences — and ends with an immersive user experience. DEEP provides this immersive experience on a second screen, automatically generating thousands of digital magazines based on advanced metadata and algorithms.
Using DEEP, Orange can create a unique experience around “Game of Thrones.” DEEP presents rich, informative, and entertaining content to subscribers in a familiar, user-friendly magazine-style format on tablet devices to increase viewer engagement and maximize revenue opportunities.
“In today’s multiscreen world, subscribers are increasingly using second-screen devices to enhance the traditional television experience,” says Serge Laroye, Executive Vice President, Content Division, Orange, and Chairman of the Board, OCS. “Viaccess-Orca’s DEEP will automate the creation of our TV companion apps, providing us with a dramatic cost and time savings, while enabling us to offer our subscribers an augmented content experience on second screens to boost user engagement.”