MOST POPULAR

News

NBCUniversal announces digital content initiative

NBCUniversal has announced a digital programming initiative, to provide content for its online platforms. Debuting on various digital platforms including channel websites, Hulu and VOD, this initiative is designed to connect advertising. In many cases, the development of these digital series will be in direct collaboration with advertising partners.

“This original, digital-first programming, scaled with the unmatched resources of our company and our production partners, underscores the unparalleled opportunities we can create,” says Linda Yaccarino, president, Advertising Sales, NBCUniversal.

“Much of the uncaptured value in the online world can be unlocked with smart collaborations between creators and clients. This year, we’re making a big push to building that bridge,” adds Jeff Wachtel, president and chief content officer, NBCUniversal Cable Entertainment.

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?

Loading IPTV Tweets ...

INTERVIEWS