At the 2014 NAB Show today, thePlatform, the white-label video publishing company and independent subsidiary of Comcast, announced a new strategic relationship with Adobe to serve broadcasters, programmers, pay-TV operators, and other major media companies. Specifically, the two companies have integrated Adobe Primetime and thePlatform’s mpx video management system as part of an end-to-end IP-video solution that the companies will sell jointly to customers.
Adobe and thePlatform have a long history of working collaboratively to serve major media companies. Most recently, the companies worked together to support NBC Olympics’ online production of the 2014 Olympic Winter Games in Sochi. The new agreement codifies the complementary capabilities of both companies in order to address the highly dynamic and complex needs of TV programmers and operators.
“As a global pioneer in online video, Adobe continues to lead the industry with powerful innovations like Adobe Primetime,” says Ian Blaine, CEO of thePlatform. “Behind the scenes, our two companies are often at the table together for the biggest initiatives in online video. Today’s announcement strengthens that alignment. We expect great things from this deep product integration and joint-selling relationship.”
“thePlatform is recognized as a leading online video platform built for global broadcasting and distribution scale serving the TV industry today,” adds Jeremy Helfand, vice president, Primetime at Adobe. “This new relationship plays to both of our strengths, and will benefit our collective customers. Adobe Primetime continues to gain rapid adoption from major programmers and pay-TV service providers.”