NAB 2014: Azubu partners with Brightcove

Brightcove and Azubu a premium eSports streaming network, today announced at the 2014 National Association of Broadcasters (NAB) Show that Azubu has selected Brightcove’s media solutions to reach eSports enthusiasts around the world with high-quality gaming programming across devices. Azubu is currently taking advantage of the Brightcove Video Cloud online video platform and Brightcove Zencoder to power video playback, live transcoding and ad insertion on mobile phones, PCs and tablets.

“High-quality broadcasts are the cornerstone of what makes Azubu such an appealing eSports destination; providing these broadcasts all around the world is far more complex than serving just one region, but eSports is a global phenomenon and it deserves–at long last–a global broadcast platform,” says Azubu CEO Ian Sharpe. “Through our reliance on Brightcove technology, viewers can enjoy optimal viewing of high-quality programming. Our viewers will enjoy a lean-back experience, without lag time or disconnects. Brightcove also makes it easy for us to derive revenue from tournament streams in order to continue to serve gaming enthusiasts at the highest level.”

Brightcove Zencoder Live Cloud Transcoding enables Azubu to deliver adaptive bitrate streaming to multiple devices from a single RTMP origin stream. This reduces the operational cost and complexity associated with encoding, eliminates bandwidth bottlenecks and provides viewers with a high-quality user experience on virtually any device.

Additionally, Brightcove Video Cloud makes it easy for Azubu to manage and deliver a broad range of high-quality video content across its eSports network. Video Cloud’s Smart Player technology also enables Azubu to publish video content across devices, ensuring the viewing experience is reliable and consistent on every screen.

Azubu is re-launching its online and mobile presence in April 2014. The Azubu.TV website and apps for both iOS and Android will center on eSports programming content, augmented by deep editorial content. Across this service, Azubu is relying upon Brightcove’s suite of video management, distribution and monetization tools to ensure a premier viewer experience and an optimized forum for advertisers.


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