Kaltura, the open source video platform, announced today that it has released its Smart Video Monetization Suite, which they attest is the most advanced, comprehensive set of video monetization tools available from a single provider. The Suite includes in-player advertising – using both native players and server-side stitching – along with all forms of OTT monetization, Ads, Subscription Billing and Transaction Management, as well as Targeted Distribution and Syndication.
This new Suite enables media companies, content aggregators and operators to create a comprehensive monetization strategy and manage campaigns aimed at maximizing the revenue potential from every audience group on every device.
Kaltura’s Smart Video Monetization Suite is based on the company’s flexible Video Operating System, including the Kaltura API and Kaltura Application Framework, and is fully integrated with the wide array of third-party solutions that are available at the Kaltura Exchange, the company’s marketplace for partner solutions.
“The main challenge for today’s media companies is transforming analog dollars into enough buckets of digital dimes,” says Ron Yekutiel, Kaltura Chairman & CEO. “When the audience is highly fragmented in its tastes and cuts across territories, channels and devices, a hybrid and personalized approach to monetization ensures the optimal revenue yield. Kaltura’s approach is to provide media companies, aggregators and operators with the broadest range of capabilities, coupled with unrivalled video monetization expertise, allowing them to strike the right balance for their business.”