To mark World IP Day 2014 on Saturday, WIPO (World Intellectual Property Organization ) helped facilitate events in dozens of countries around the world. Via the IP Day Facebook page, film lovers around the world could learn about the history of film, the latest trends and how intellectual property helps promote creativity and innovation. In Geneva, WIPO screened the Swiss premiere of the Nigerian/British co-production of author Chimamanda Ngozi Adichie’s “Half of a Yellow Sun,” a story of Nigeria’s civil war with an international cast featuring Chiwetel Ejiofor, Thandie Newton and others.
WIPO’s member states initiated World IP Day in 2000 to raise public awareness about the role of IP in daily life, and to celebrate the contribution made by innovators and creators to the development of societies across the globe.
“On World IP Day this year, I invite movie lovers everywhere, when next you watch a movie, to think for a moment about all the creators and innovators who have had a part in making that movie,” said WIPO Director General Francis Gurry on the day. “And I would urge you also to think about the digital challenge which the Internet presents for film. I believe it is the responsibility not just of policy-makers but of each of us to consider this challenge, and to ask ourselves: How can we take advantage of this extraordinary opportunity to democratize culture and to make creative works available at the click of a mouse, while, at the same time, ensuring that the creators can keep on creating, earning their living, and making the films that so enrich our lives?”