Ericsson has been awarded the NAB Technology Innovation Award, for its pioneering work in Ultra High Definition TV (UHDTV) 4K. The award was formally presented to the company at a gala ceremony on April 9, 2014, in the Paradise North Ballroom, Las Vegas Hotel by NAB President and CEO, Gordon Smith.
Ericsson has been a leading light in the development of ‘true’ 4K UHDTV and has been responsible for a number of high profile 4K UHDTV landmarks over the past two years, undertaking over twenty five live trials with major industry partners, such as BT Sports, Korea Telecom Skylife, Intelsat, Measat, and Sky Sports. Through its annual ConsumerLab research, Ericsson recognized that consumers increasingly expect and demand the highest quality services, which provide truly immersive viewing experiences. Ericsson’s 4K UHDTV content exchange solution was specifically developed to enable the transition of the living room experience towards cinematic quality and to transform the way consumers watch content.
“This prestigious NAB Innovation Award marks the importance of UHDTV and shows TV service providers that now is the time to start building the necessary ecosystems and libraries of compelling UHDTV content,” says Gordon Smith, President and CEO of NAB. “Ericsson has been instrumental in pushing forward this next evolutionary step in television broadcasting quality. Its technology and expertise has played an integral role in enabling trials across the globe such as the world’s first live full multi-camera 4K UHDTV sports production and delivery.”