Elemental announces integration with Adobe Primetime

2014 National Association of Broadcasters (NAB) Show  – April 8, 2014 – Elemental Technologies, the leading supplier of  software-defined video solutions for multiscreen content delivery, today announced the integration of its video processing platform with Adobe® Primetime, the industry’s most advanced TV delivery and monetization platform for programmers and pay TV operators.

Global broadcasters and distributors are increasingly turning to Elemental with Adobe Primetime to simplify distribution of high-quality, protected content to IP-connected screens. Elemental video processing components support delivery of live, linear and video-on-demand (VOD) content for Adobe Primetime-supported TV Everywhere deployments.

The joint solution provides support for ad insertion, ad decisioning and regional blackouts, and multiple streaming formats including RTMP, HDS, HLS and MPEG-DASH. With its software-defined video approach, Elemental supports Primetime DRM, Primetime pay-TV Pass, pHDS and pHLS, as well as adherence to TV Everywhere retransmission agreements, to ensure content is delivered securely across any network, to any screen.

“Just as it brought video to the Web and helped establish the TV Everywhere authentication standard, Adobe is now enabling true multiscreen monetization,” says Sam Blackman, CEO and co-founder at Elemental. “Together, we help broadcasters and pay TV providers overcome device fragmentation, roll out multiscreen services more quickly and advance monetization business models as a trusted partner of Adobe.”

Elemental will feature its innovative software-defined video platform at NAB 2014 April 7-11 at the Las Vegas Convention Center (South Upper Hall, Booth 2724). The company will showcase real-time 4K HEVC video processing as well as video streaming in turnkey, virtualized and cloud-based deployments.

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