Dailymotion, one of the biggest video platforms, has signed an exclusive deal with London Wasps Rugby Football Club to bring new sports content to its global audience of 120 million.
The move comes as part of a complete overhaul of Wasps’ website and content production. Wasps will use the Dailymotion player for the content that they upload on Wasps TV, a dedicated video section on the new website. The videos created by Wasps will also be available on the Dailymotion site, where they can be easily viewed and shared by fans around the world.
Initially, fans will have access to a back catalogue of 175 videos and this will rise significantly as more content is created by the club and uploaded. Content will include interviews with coaches and players, training clips and commentary on match highlights. New clips will be added every couple of days to keep content fresh and relevant for fans.
The deal allows London Wasps to decide what content can be shared on Dailymotion and of that, which will carry advertising.
“London Wasps RFC is the first Aviva Premiership team to work in partnership with us, building on the great work we have achieved with Top 14 Clubs in France,” says Marc Eychenne, Head of International Content at Dailymotion. “The deal with Wasps will make brand new content available on-demand to rugby fans around the world. We pride ourselves on an editorial approach, and the addition of exclusive interviews and behind-the-scenes content from one of the most popular rugby clubs will add a new dimension to our existing sports offering.”