Cisco announces Videoscape virtualized video processing

Cisco have announced plans to virtualize and cloud-enable the video processing elements of its industry leading Videoscape TV service delivery platform, taking another step in the Evolved Services Platform strategy unveiled earlier this year. In addition, the company announced enhancements to the Videoscape AnyRes encoding solution to support full-frame rate 4K/Ultra High Definition content for higher quality and the High Efficiency Video Coding (HEVC) standard for more optimized delivery.

Cisco is introducing Videoscape Virtualized Video Processing (V2P) to address several industry pain points plaguing media companies and service providers today as they look to deliver compelling video experiences across screens. These include the rapid growth in the amount of multi-screen video content and a dizzying proliferation of options at each stage of the video processing workflow.

Comprised of three elements, Videoscape Virtualized Video Processing (Videoscape V2P) focuses on delivering greater simplification optimization and agility to service providers and media companies:

  • Virtualized Video Processing Portal easily configures even the most complex workflow from a single screen.
  • Virtualized Video Orchestrator allocates software and hardware resources from a common pool – which can be a mix of physical and virtual resources – to satisfy each workflow request. It embeds business and technical logic to instantiate, as needed, additional software and to allocate additional hardware.
  • The processing workload for each workflow is performed by the hardware and software elements of the V2P. Each piece of hardware, whether it is a performance optimized appliance or virtualized into an industry standard server, is multi-function; its functions are determined by the software elements instantiated by the VVO.
  • The hardware and software video processing elements V2P uses include the Videoscape AnyRes software, Cisco’s DCM and 9036 families of high performance video processing platforms and UCS blades.
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