BuzzFeed have launched a new partnership program for advertisers to leverage their content on BuzzFeed on their own platforms. The BuzzFeed Social Tune In Program will create a full-circle TV, social and digital program for advertisers while leveraging BuzzFeed’s brand and unique voice on air. Bravo and IFC, beta partners in the program, will be official launch partners.
“Our first ads on BuzzFeed three years ago were with TV partners and TV Tune In is one of our strongest categories. Everyone talks about the two-screen experience being synchronous but it is also asynchronous. People learn about the shows they want to watch online, and after watching those shows, they go back to the web to read and share about those shows,” said Jon Steinberg, BuzzFeed President & COO. “We’re thrilled to launch this program with IFC and Bravo and to bring on new partners this year.”
Members of BuzzFeed’s Social Tune In Program will also get early access to new ad products for TV advertisers. In April, BuzzFeed will launch a new TV Tune In ad product in partnership with GoWatchIt.com, a universal queue and notification platform for filmed content. The feature will provide contextual tune-in information for TV shows and will allow user-enabled notifications so they don’t miss the next airing of their favourite show.