Arqiva has launched 24-hour coverage of Community HD on Freeview channel 109, using its new DTT up-scaling technology to turn the channel’s standard definition feed to full resolution HD.
Community Channel broadcasts original programmes that showcase the work of new directors and community filmmakers, as well as the very best of terrestrial TV. This new version of Community Channel, branded ‘Community HD’, is the first channel to benefit from Arqiva’s up-scaling technology.
Community Channel was one of the launch channels on Freeview, airing initially from 05:00 to 08:00hrs in the news genre and more recently from 02:00 to 08:00hrs in the entertainment genre. Already available in standard definition on Sky, freesat and Virgin Media and on Freeview channel 63 from 03:00-08:00hrs, the move provides Community Channel with the unique opportunity to broadcast round the clock in near HD on Arqiva’s new T2 DTT multiplex, and take advantage of the growing number of Freeview HD homes.
“The contribution of Freeview capacity, in whatever hours or format, is the most fantastic offer to Media Trust and to charities and communities across the UK, who can now reach so many more audiences to tell their stories and attract volunteers and donors,” says Caroline Diehl, Chief Executive at Media Trust. “Community Channel is used by so many charities – from national ones to tiny community groups – and they will all benefit enormously.”