Modern Times Group have announced that its Viaplay online pay-TV business and MTGx digital accelerator will merge to create a leading digital entertainment powerhouse under the leadership of Rikard Steiber, MTG Executive Vice President and Chief Digital Officer. The merger is the natural next step in MTG’s accelerating digital development and will facilitate an even closer integration of the Group’s digital initiatives and drive to create and expand innovative and scalable user experiences.
Niclas Ekdahl, the current CEO of Viaplay, is leaving MTG to pursue new opportunities.
“Viaplay is our number one digital priority,” comments Rikard Steiber, MTG EVP and Chief Digital Officer. “It has shown tremendous growth as the pioneer in the subscription video on demand space with an unrivalled content offering of great movies, series, kids’ shows and sports. MTGx is our digital accelerator, so combining the powers of these two businesses will enable MTG to step up our combined digital development and explore new opportunities across all of our free and paid digital platforms. We have a fantastic team, unique content offering and a versatile platform on which to expand in both our existing and new markets. The future for us is all about creating engaging experiences that connect our viewers and users with the entertainment they love the most – on all screens, anywhere and at any time.”