TV Connect 2014: trendsetters predict future of industry

From TV Connect 2014, London

TV Connect, the world’s leading connected entertainment event, has revealed the main trends shaking up the TV industry. Keynotes and panel presentations from industry trendsetters at the 10th anniversary (18-20 March, Olympia, London) will provide additional insight into the future of the connected TV industry.

Joanna Jones, Events Director for TV Connect, Informa, commented: “We have seen remarkable changes in the television landscape in the 10 years since TV Connect began. Multiscreen is becoming a daily fixture, and is enhanced by new connected devices that we would never have dreamed of a decade ago. By inviting some of the most disruptive companies in the industry to TV Connect, we enable the market to discuss how it can reshape itself to remain at the core of our everyday lives.”

Some of the key trends to already being discussed at TV Connect include:

  • Content monetisation

Andrew Fisher, Executive Chairman, Shazam: “Consumers will increasingly view content how they want and where they want.  Broadcasters and content owners need to understand how to monetise this change in behaviour by adopting new business models and commercial approaches. Every show is a brand and there will be an increasing realisation that every broadcaster and content owner needs a second screen strategy to drive audience engagement. This doesn’t have to be in show and value can be created across many other scenarios via second screen strategies.”

  • New devices

Martin Edwards, Board Director, Inview: “The latest trend in the market will be HDMI dongles which can address multi-screen, multi-room applications. They will become important because they will provide a beachhead for operators to deploy content into non Pay TV homes. We have developed the HDMI concept further to fully integrate TV into the mobile device experience, primarily providing a platform for operators to deploy their content, but also enabling consumers to interact with their TV in exciting new ways.”

  • TV Anywhere

Pete Thompson, SVP and Head of Mediaroom, Ericsson: “For TV Anywhere to achieve its full potential, the experience must reflect the world we live in; it must deliver the same functionality across all devices, it must offer convenience and it must enable personalization. As innovative new web and cloud services evolve, Pay TV service providers have an opportunity to pioneer the best in class TV Anywhere experience by combining the quality of service and content depth of Pay TV with modern web technologies. The companies that will lead in the emerging TV technology and business ecosystem will be those that can deliver on this vision.”

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