TV Connect 2014: ruwido launches ‘3D input sphere’ technology

TV is no longer a linear experience, and consumers are faced with an ever expanding choice of content, extensive menus and VOD libraries. In response to this growing complexity, ruwido have announced the launch of its new ‘bubble interaction mechanism’ ecosystem. This end to end solution comprises of a remote control and set-top box, which syncs seamlessly with the company’s next generation user interface, developed specifically to ensure a new dimension of function pleasure.

The navigational element, the ‘3D input sphere’, is fundamental to the experience, allowing the interface to be explored with ease, so that the user always has a complete understanding of where he or she is positioned. The incorporation of tactile feedback functionality into the solution allows the user to directly communicate their intentions to the dynamic interface, putting joy back into navigation. Rather than static elements, content and menu options are displayed in dynamic ‘bubbles’ that can be chosen or swept away, depending on people’s interest.

“ruwido’s latest product architecture provides a new and joyful approach to interaction,” says Ferdinand Maier, CEO, ruwido. “The user is able to consciously manoeuvre through the streamlined interface, which is compatible across both 2D and 3D screens. Our research has shown that users, in such a screen intensive age, respond better to an interface which doesn’t resemble the Excel spread sheet they may have been using at work. In the context of the living room experience, consumers want and need an interface which both retains and improves upon the aesthetics and functionality of traditional linear menus.”

Unnecessarily complicated remotes are a thing of the past, says ruwido, whose innovative input device provides a new level of control. Crafted from one solid piece of high quality material, the brushed aluminium body seamlessly encloses the ‘3D input sphere’ and complements the unique design of the synchronized user interface.




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