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TV Connect 2014: Pace point to Chromecast usability

From TV Connect 2014, London

TV Connect kicked off this morning, with opening keynotes from, Jonathan Cobb of Pace and Ted Hsuing of Huawei, both of which emphasised the key importance of usability for consumers and service providers looking to successfully navigate the new ecosystem.

Cobb, while conceding that “linear TV is still incredibly strong,” emphasised the way iPad viewing, driven by millennials, was helping to drive change, and that usability will be a main factor that distinguishes services. Cobb observes: “Chromecast is so interesting because it’s so easy to use, you think, wow, I plug it in and away I go. It’s usability.”

Hsuing similarly emphasised the growth in mobile viewing, pointing to the surge in live streaming at the recent Winter Games, which saw streaming leap overall by 29%, and stressing five key areas for opportunity and growth for consumers and operators:  content aggregation, TV apps, Home Cloud, Follow Me TV and TV everywhere. “Consumers,” Hsuing stressed, “look for user experience.”

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