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Study notes growth in 4K exposure & interest

New consumer research from Leichtman Research Group, Inc. (LRG) found that 30% of adults have heard of 4K Ultra HDTV, and about one-third of this group has seen a 4K Ultra HDTV. 28% of those who have seen a 4K Ultra HDTV are very interested in getting it, and 15% of all who have heard of 4K HDTV are very interested in getting it

These findings are based on a survey of 1,231 households throughout the United States, and are part of a new LRG study, HDTV XI. This is LRG’s eleventh annual study related to HDTV. Other findings include:

Other related findings include:

  • 14% of households have a Smart TV set that is connected to the Internet, including 3% of households that have more than one connected Smart TV set — connected Smart TVs account for about 7% of all television sets used in US households
  • 77% of households in the United States have at least one high definition television (HDTV) set, and about 46% of all households have multiple HDTVs
  • About 72% of TV sets used in HD households are HDTVs. Including non-HDTV households, 59% of all television sets used in US households are HDTVs — up from 34% in 2010, 18% in 2008, and 3% in 2004.
  • 88% with annual household incomes over $50,000 have an HDTV — compared to 68% with household incomes under $50,000
  • Among those getting HD programming from a cable, satellite, or Telco provider, the perceived mean number of channels of HD programming is 82 — up from 42 five years ago
  • 22% of all households purchased a TV set in the past 12 months — an annual level that has been fairly consistent for the past decade

“At the same time that consumers are acquiring an increasing number of devices that allow them to watch video anywhere and anytime, television sets in the home are getting bigger and better,” says Bruce Leichtman, president and principal analyst for Leichtman Research Group. “Nearly 60% of TV sets used in US households are now HD sets, up from less than 20% just five years ago.”

 

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