SATO: “All pay-TV channels need national content”

Nelson Sato,  CEO,  SATO

Nelson Sato,

IP&TV News talks to Nelson Sato, CEO, SATO, in advance of this year’s Broadband and TV Connect Latin America 2014. This year all eyes will be on Latin America, as Brazil prepares to host the 2014 FIFA World Cup. And with preparations already underway for the 2016 Olympics, and an exponential growth in Broadband and Pay-TV subscriptions predicted, there couldn’t be a more exciting time for the connected entertainment industry.

IP&TV News: Tell us a bit about Sato and how they’ve been shaking up pay- and free TV in the Latin American market?

Nelson Sato: SATO started as Distributor in 1989 , launching Japanese TV series and animations at TV Manchete in Brazil (FREETV) with great success. Since then, we have brought a huge variety of new content to the market.

And what about its role as an aggregator?

SATO closed a deal with Netflix in 2011 and was the first LATAM aggregator. We launched exclusive, Brazilian content (telenovelas, movies, animations, documentaries and stand up comedies) with great success.

We are now also aggregating more content, internationally and nationally.

What is the demand for national content like in the LATAM market?

Due to the new Brazilian law, the demand is very high, because the channels need to acquire and broadcast national content. We are working hard to bring exciting new projects and content to the channels. We are working with Endemol, Fox, National Geographic, etc.

Do you anticipate an explosion of new content in the coming years?

All pay-TV channels are in need of national content and are the perfect clients for it! Yes, we have already seen an explosion of content and demand, but we also need to ensure that we furnish quality content to maintain that demand.

Content is also subject to some legal definitions and restrictions. Game shows, for example, are not considered “content” under the new law.

What new opportunities for interactivity and mobile formats does this ecosystem present?

This is the future of our business. Second screen, interaction, etc., are things that could become as integral to the ecosystem as free- and pay-TV. New ideas and concepts are under constant close evaluation

You’ll be appearing at TV Connect LATAM – what’s the most exciting thing about this event?

Yes, we will be speaking about our new AGGREGATOR service. We hope we can clear up any remaining doubts about the use and necessity of an aggregator among some operators.

Nelson Sato will be appearing at Broadband and TV Connect Latin America 2014

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