Yesterday, Opera announced its partnership with ON Corporation, one of RCA’s brand licensees, to help bring popular online content, hundreds of TV apps and full internet browsing to cater the increasing OTT demand from a growing number of couch surfers in the United States. These TVs will hit the market later this year through Opera’s partnership with ON corporation, whereby Opera will provide its HTML5 technology in the form of the Opera Devices Software Development Kit (SDK) and Opera TV Store application platform.
An increasing number of Smart TV users are starting to discover online entertainment content through TV apps. According to statistics compiled by Nielsen and YuMe, 61% of Smart TV users watch free internet video content, 60% browse internet and 50% watch paid internet video content. More and more publishers and online video platforms (OVPs) are also repurposing their online content to give a better viewing experience on Smart TVs, which offer a much larger screen experience. This includes sources such as CNBC, TED and NHK World News, which are all live in the Opera TV Store.
The new RCA Smart TV models manufactured by ON Corporation will support content from providers such as YouTube, BBC, Netflix, Hulu and Pandora. This is made possible through the Opera Devices SDK, a HTML5 SDK tailor-made for connected-TV devices.