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Raffaele de Peppe: “DLNA has helped consumers share more content”

Raffaele de Peppe, Chairman of DLNA EU Task Force Industry Relations and Cross Business Initiatives, Telecom Italia

Raffaele de Peppe, Chairman of DLNA EU Task Force Industry Relations and Cross Business Initiatives, Telecom Italia

In the second instalment of our series of interviews anticipating the Digital Home World Summit 2014 (3-4 June), and examining the fascinating intersection between connected entertainment and the digital home, IP&TV News talks to Raffaele de Peppe, Chairman of DLNA EU Task Force Industry Relations and Cross Business Initiatives, Telecom Italia. (If you missed last week’s first installment, a very insightful chat with Erik Bussé, Program Manager ‘Internet of Things,’ Belgacom, you can catch up with it here.)

IP&TV News: Could you tell us a bit about the DLNA CVP-2 guidelines, and their significance?

Raffaele de Peppe: Consumers want to enjoy the full subscription TV experience on multiple devices, and service providers want to provide it. CVP-2 Guidelines make this possible.  Service providers began working with DLNA to develop an in-home content-streaming solution that could offer a full, high-quality subscription experience over the home network across televisions, tablets, phones, Blu-ray players, STBs, PCs and game consoles.  CVP-2 Guidelines are the result of this work, and were developed through a close collaboration between subscription TV service providers as well as members of the CE product development ecosystem.  The guidelines build on base DLNA content-sharing guidelines and add a) protected streaming using TCP-IP Link Layer technology, b) a consistent, distributed user experience using HTML5 Remote User Interface (RUI) technology, c) client authentication technology to verify device certification; d) client diagnostics and adaptive technology to optimize the user experience; and e) sleep-mode support to meet today’s tight energy consumption regulations.

CVP-2 Guidelines offering the following benefits to consumers, CE manufacturers and service providers:

  • Consumers have more choices for enjoying the full subscription TV content-viewing experience on multiple devices in the home.
  • CE manufacturers have a single standard that reduces product development and operator testing costs for building devices with the added value of providing end-users with access to service provider content.
  • Service providers can deliver content to multiple subscriber devices with full quality and a consistent UI and content protection, without having to install any new equipment or manage multiple applications.

What are the main challenges that fully operational multi-screen TV Everywhere services currently face, and how can these be overcome?

With its CVP-2 Guidelines, DLNA is focusing on delivering a multi-screen TV Everywhere experience in the home for subscriber content.  Over the past several years, consumers had begun sampling a multi-device viewing experience in the home by streaming content from Internet sources onto their personal devices. However, this could only be done in a piecemeal fashion, by downloading individual apps for each device, and then finding and accessing the desired content. Often, only a portion of traditional subscription TV content items is available from Internet sources.  Service providers wanted to provide their full subscription experience in the home on multiple devices, but this previously required that they deploy additional equipment in subscribers’ homes, or manage unique applications for each device platform (e.g. platforms running Android, Windows, and iOS operating systems).  Finally, it was difficult for CE manufacturers to offer products that enabled consumers to view subscriber content on multiple devices in the home because of the high product development and testing costs associated with building devices that would accommodate each service provider’s content.  All of these problems are overcome with CVP-2 Guidelines, which create the opportunity for the industry to give consumers more content to view, on more devices, and a fully operational multi-screen “TV Everywhere” experience in the home.

What kind of input can pay-TV operators provide to help a streamlined service?

Service providers have been active in CVP-2 Guidelines development and vocal about their plans to support roll-out of products and services that use the CVP-2 Guidelines.

How integral will connected entertainment be in the future IoT ecosystem? Can you give us an illustration of how the two can impinge?

Current DLNA Guidelines apply to some use cases beyond the connected home, including the automotive environment, cloud and second screens.

What is your future view on how to include IoT in the connected home device scene?

DLNA’s focus continues to be on the enablement of consumers’ connected digital lifestyles. Over the past decade, DLNA has helped consumers share more content on more devices thanks to a growing variety of DLNA Certified products, from TVs to smartphones, cameras to tablets, media servers to set-top boxes and software to appliances. In DLNA’s first 10 years, more than two billion DLNA Certified products were sold, enabling consumers to access and share content in the home from a wide range of sources.  If anything, we are always looking to expand our scope to encompass the broadest possible range of products that enable a fully connected digital lifestyle.

You’ll be appearing at this year’s Digital Home World Summit. What do you expect the hot topics will be at this year’s event?

I expect the hot topics to include the expanding digital lifestyle and, more specifically, how subscriber content sharing will evolve during 2014 as products are certified to the new CVP-2 Guidelines and providers begin rolling out services.

 Raffaele will be appearing at the Digital Home World Summit. For booking and more information go here

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