Oscars drive surge in rentals, a leading movie and TV series streaming service, today announced the company has seen a huge increase in rentals of the latest movie releases featured in this year’s Academy Awards, following Sunday night’s ceremony.

Gravity, which stars Sandra Bullock and George Clooney, scooped seven awards on the night, and debuted on’s on-demand service on Monday. Following the release, Gravity became’s biggest ever selling rental title on the first day of release – with rentals 273% higher than the average day one sales for new releases.

The trend has continued following the awards, which Gravity continuing to see double the average rentals throughout the week. Blue Jasmine, another winner on the night, has also seen rentals increase by 40% over the previous week. Cate Blanchett won the Best Actress Award for her role in the film.

“It’s clear bagging an Academy Award creates a huge amount of interest in a movie amongst our customers and – especially with new releases” comments Simon Homent, Content Director of “We expect we’ll continue to see an increase in rentals of Academy Award winners and nominees through the week, especially with all the media attention around the ceremony, and the world’s ‘most shared selfie’. The real peak will come at the weekend, when more of our users will get a chance to sit down and watch the winners they’ve been reading about all week.”

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