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Microsoft and Ooyala announce TV team-up

Ooyala and Microsoft have announced a partnership help develop, promote and accelerate the deployment of next-generation IP video services utilizing Microsoft Azure Media Services (Media Services) in conjunction with Ooyala’s SaaS-based video distribution, analytics and monetization technology. Ooyala also formed a global sales and marketing alliance with Microsoft, which is designed to drive standardization of new personalized TV services for broadcasters and operators around the world.

Through this partnership, Ooyala becomes a preferred online video provider for Microsoft and Microsoft becomes Ooyala’s preferred public cloud provider. With the massive scale of its combined technologies, customers of any size can build and deploy hybrid systems integrated with existing video infrastructures, as well as end-to-end digital video workflows utilizing the full complement of Microsoft and Ooyala tools and services. With Ooyala and Media Services, customers are able to solve for the challenges of multi-screen services efficiently and reliably.

“Through our partnership with Ooyala, we can offer fully integrated comprehensive managed TV and video services to our customers, and we’ll work together to aggressively drive adoption among broadcasters and operators everywhere,” says Bob Kelly, Corporate Vice President, Microsoft Azure. “Ooyala’s reputation for superior workflows, world-class consumer experiences, viewer analytics and monetization services enhances our platform’s offerings and strengthens our ability to offer live and on-demand streaming services.”

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