First Turkish cross-channel app unveiled

Civolution, the provider of technology and solutions for identifying, managing and monetizing content, Tagvance, an innovation project house, and Monterosa, one of the world’s most awarded second screen specialist, have announced the launch of the first Turkish cross-TV-channel cross-screen app compatible with mobile devices. The ‘umbrella’ app enables subscribers to access original content on entertainment channels in Turkey.

“Telecom operators and broadcasters are working harder to deliver unique cross-screen experiences that are made possible by the increasingly common use of smart devices to watch video,” says Can Kiral, CEO, Tagvance. “Through our collaboration with Civolution and Monterosa, we have developed a robust synchronized application enabling broadcasters to offer original content and generate additional revenue. We are strong believers in the opportunities provided by synchronized apps and the m-commerce that can be generated. This is a scenario where all parties win.”

The app is available for mobile devices and provides access to the second screen portal. The app was developed by Tagvance and integrates Monterosa’s LViS platform as well as Civolution’s SyncNow audio watermarking-based Automatic Content Recognition (ACR) technology. It enables users to interact with programmes being aired on TV whether being watched live or pre-recorded, as well as purchase products displayed in programmes or during commercial breaks.

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