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Amazon Prime Instant Video unveils ‘Betas’

Amazon Prime Instant Video, the UK’s largest subscription streaming service, has today announced that the brand new original comedy series Betas will premiere on the movie and TV streaming service in the UK on 14th March, 2014.

As part of Amazon’s increasing investment in exclusive programming, Betas is an entirely new series from Amazon Studios – the original film and TV production arm of Amazon.com – and follows its first original series, the critically acclaimed political satire Alpha House, which premiered on Prime Instant Video in the UK in February.

Both shows were greenlit for full season production following viewer feedback on pilot episodes, which premiered in the UK and US in April 2013.

All 11 episodes of the first season – full of apps, coding and debauchery – will be available for Amazon Prime members to stream through the new Prime Instant Video service in the UK at once and in full high-definition from 14th March 2014.

“Betas was an incredibly popular pilot when it was released in the UK last April and the show has already gone on to be a huge hit in the US. It’s punchy, funny and captures the fast-moving world of tech-startups in a comical and entertaining way” says Helen Cowley, Head of Programming at Amazon Instant Video, UK. “The humour is very similar to The Inbetweeners and Big Bang Theory… but at the same time in a class of its own. Fans of great comedy should definitely take a look. We think they’ll love it.”

Written by Evan Endicott and Josh Stoddard, Betas sees Michael Lehmann direct and produce the show along with Executive Producers and Emmy Award winners Alan Freedland and Alan Cohen, and Academy Award nominee Michael London.

Following its earlier launch in the US, Betas has been met with a very positive reception by critics, with the New York Times saying it is ”…clever, sharply observed…” and Variety calling the first season ”a pretty impressive debut”.

 

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