VICE Media, the iconic global youth media company, and FremantleMedia, one of the largest producers and distributors of television content in the world, today announced a venture to create a multi-channel food platform for a millennial audience. VICE’s food vertical will combine the inimitable style and approach VICE is famous for with the unsurpassed production capability and global reach of FremantleMedia.
The deal sees both companies investing in the venture, and together they will develop and produce digital content for the VICE food vertical, which FremantleMedia will take to TV around the world. It allows FremantleMedia to extend its production expertise in the digital space, specifically to the unrivalled VICE audience of young, influential and engaged millennials. VICE will benefit from FremantleMedia’s network of experts in global television production and distribution. Both companies have extensive brand relationships on which to draw in order to attract advertisers.
“Today’s youth are the driving force behind the food culture explosion, yet they remain totally underserved when it comes to original food programming,” says Andrew Creighton, President of VICE Media. “Partnering with the best in class, FremantleMedia, the new VICE food channel will upend the culinary media landscape, producing more jaw-droppingly entertaining original multi-channel food programming than anywhere else and ensuring the content reaches a global audience on every screen. We’re stoked to say the least.”