ARRIS have released the results of a fun study into 1000 customers’ Valentine’s Day behaviour. They were as follows:
- Over three quarters of people (79%) avoid romantic comedies if alone on Valentine’s day, with 38% of those spending Valentine’s day on their own opting for a comedy instead.
- Whether alone or with a loved one, people are still heading for the comfort of the living room on Valentine’s day and watching content traditionally on a TV screen – 78% prefer traditional TV viewing when alone on Valentine’s Day, and 86% when with a loved one.
- However, people are starting to take their favourite TV characters around the house with them – nearly a tenth of 18-34 year olds would choose to watch a TV series while taking a hot soapy bath on Valentine’s evening!
- Close comforts are the key for romantic nights in, with over a third (38%) of consumers choosing to watch a favourite movie which they know and love, 22% watching scheduled TV programming, but only 13% choosing streamed or downloaded content.
- However, even with the latest and greatest content at our finger tips, over half (57%) of consumers say that quality of the video (such as slow streaming/connection speed, poor image quality or sound quality issues) would ruin a romantic night in.
“Whether spending Valentine’s Day alone or with a loved one, the results clearly show that the UK public seeks a comforting Valentine’s Day experience,” says Steve McCaffery, Senior vice-president of EMEA of ARRIS. !For those alone, romantic movies are being shunned in favour of cheerful comedies, and couples are choosing to watch old familiar favourites rather than streaming or downloading new content when having a romantic night in.
“A whopping majority of consumers also prefer the familiarity of the living room and big TV on the night – whether alone or with a loved one. However, with the rise of mobile technology such as tablets, we’re starting to see people take their most loved TV characters to the bath with them if they don’t have a loved one to spend Valentine’s day with, and this trend will undoubtedly only continue to grow. Furthermore as consumers increasingly expect perfect viewing experiences, it comes as no surprise even the slightest blip in video quality can ruin the Valentine’s vibe.”