TV set still dominates with 98.5% of overall viewing

Research by Thinkbox has revealed that the full year TV viewing figures for 2013 show that the TV set remains emphatically at the centre of people’s TV viewing, accounting for 98.5% of total viewing. In total, viewing on non-TV set devices via Broadcaster VOD services – such as ITV Player, Sky Go, 4OD and BBC iPlayer, and DaveOD – accounted for 1.5% of overall TV viewing during 2013. This is a slight increase on the full year figure for 2012, when it accounted for 1.2%.

Total average daily TV viewing in the UK during 2013 was 3 hours, 55 minutes, 30 seconds a day per person. This comprised of 3 hours, 52 minutes a day of linear TV on a TV set, and just 3 minutes, 30 seconds a day via devices such as tablets, smartphones and laptops (or just over 3 half-hour TV shows a month). This is mostly on-demand but some live streams.

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