TMS, the international leader in entertainment navigation, and The Filter, a global leader in delivering context-aware personalized search, discovery, navigation and communication solutions, have entered into a new agreement. TMS will provide its world-class OnEntertainment metadata to The Filter for use in the search and recommendation services it provides to telecommunications, mobile and digital media companies in 35 countries around the world.
Based in the UK, The Filter works with a range of customers including BT, Nokia and Vudu whose guides and UIs have delivered more than 1 billion targeted content recommendations to more than 150 million end users internationally. By providing the most relevant recommendations tailored to households or individuals through proprietary Taste Profiles, The Filter helps its customers engage their users, increase video consumption and maximize ARPU.
The Filter will use TMS’ On Entertainment data for the UK and Sweden including TV show and episode information, movie information, keywords and recommendations. Industry-standard TMS Unique IDs synchronize entertainment assets across multiple datasets enabling discoverability across linear TV, VOD and online content.
“By connecting entertainment consumers with highly relevant and personalized content choices, The Filter is able to ensure the success of its valued provider customers,” says James Routley, CEO of The Filter. “Key to all our recommendations is high-quality entertainment metadata – and we consider TMS’ offerings to be best of breed.”