TiVo and Vyve Broadband today announced that Vyve has selected TiVo to develop advanced capabilities for its subscribers using Digital Transport Adapters (DTAs). Powered by the TiVo Service, this deal represents a new strategic initiative for TiVo by bringing important elements of the TiVo experience to low-cost, next generation DTAs built by Evolution Digital, a leading provider of next-generation set-top boxes. Vyve will begin initial deployment of the TiVo offering in April.
Vyve serves subscribers across Oklahoma, Texas, Georgia, Tennessee, Arkansas, Louisiana, Kansas, Wyoming and Colorado. TiVo and Evolution Digital partnered to develop the DTA experience to facilitate Vyve’s 140+ HD channel, all-digital video rollout. As Vyve retires its analog video services, the DTA will provide HD signals to all of the televisions in the home — both new HD and older, analog sets . Through this agreement, Vyve will market and deploy TiVo’s best-in-class user interface. The DTA provides access to all linear channels with a new powerful guide and unique to the industry recommendations feature.
“As TiVo continues to expand from our DVR roots to provide rich media experiences to all devices, this initial foray in to the DTA arena is very important deal for the company,” says Thomas Elam, Vice President and General Manager of TiVo’s service provider business. “Vyve and Evolution Digital are fantastic partners to bring this new, low-cost DTA solution to market. TiVo is now in a new business area, one we are keen to rapidly expand, including the potential this partnership presents to provide additional products such as whole-home solutions. We couldn’t be happier to make our inaugural DTA deployment with Vyve, a company that shares our innovative, customer-centric approach to television. We are confident that Vyve’s subscribers will immediately enjoy the best TV viewing experience available anywhere.”