TiVo: Millennials embrace old & new

TiVo announced the results of its 2013 Millennial Video Entertainment survey, which found that more than one-third (36 percent) of Millennials’ TV viewing time was spent viewing traditional TV content such as TV shows and live sports. However, unlike previous generations, Millennials — known as ‘Generation Y’ with birth years ranging from the early 1980s to the early 2000s — primarily access video from streaming and subscription services, whether they be through individual TV channel apps and web sites, or streaming services such as Amazon Instant Video, Hulu Plus and Netflix.

TiVo’s online survey of Millennials and other generations covered a broad swath of video activity that included what they were watching, how they were accessing the video content and whether their video consumption has increased or decreased in the past year. The purpose of the study was to understand the relationship between the kinds of content Millennials view and the platforms and methods they use to experience that content as compared to preceding generations.

“Millennials’ video delivery systems of choice may be different from those of previous generations. However, the 2013 TiVo Millennial Video Entertainment survey shows that regardless of how they are consuming video, traditional TV series are Millennials’ preferred content of choice rather than full length movies, live events or music videos.” says Dr. Jonathan Steuer, Chief Research Officer at TiVo. “The TiVo Roamio is an ideal TV viewing platform to support Millennials’ content and viewing preferences as it offers easy access to streaming sites and subscription services, as well as cable and over-the-air TV — all watchable anywhere via smartphones and tablets.”


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