SecondSync, a leading social TV analytics provider, has agreed a groundbreaking partnership with Facebook to analyse TV-related chatter in multiple territories. The agreement enables analysis of total discussion levels on Facebook for the first time, using aggregated and anonymised data to protect user privacy.
Social data has become increasingly important as a way for broadcasters and agencies to understand audience reaction to TV output and is used across many areas including, audience measurement, TV planning, and direct response advertising.
An initial study into TV-related chatter on Facebook will be the first outcome of the partnership, to be released in February 2014.
“TV-related discussion on Facebook is fascinating and something that all our clients are interested in understanding,” says Andy Littledale, Managing Director of SecondSync. “We’re very excited about this partnership and the opportunity to provide an additional perspective on social TV behaviour that draws on Facebook’s rich demographics and broad reach.”