The BBC, Channel 4 and ITV have announced that they are to collaborate toward making their catch-up services available as standard on smart TV’s, and are looking to use the Freeview Connect brand in order to get widespread take up of their catch-up TV services.
The broadcasters had previously been tending towards Youview, but seem to have seriously reconsidered this after finding that YouView is not accepted as a Europe wide standard, coupled with a growing concern that YouView has been hijacked by the telco/ pay-TV giants such as BT and TalkTalk.
“The news that UK broadcasters are joining forces to strike deals with Smart TV manufacturers to offer free-to-view content on their devices is an interesting endorsement of the fact that OTT content is here to stay,” Zvika Haas, Senior Director of Technology, Broadband Business Unit at AirTies, told IP&TV News. “Many European broadcasters and operators are focusing on how to tackle the growth in numbers of Smart TVs and not be left out in the cold. However accessing the content itself is only part of the equation. In order to enable smart TVs to connect to the internet more will have to be done by service providers to enable consumers to connect their TVs, where the internet socket is not next to the TV.”