“NFL Now”: IPTV innovation for Super Bowl fans

The National Football League have announced the creation of NFL Now, a personalized video service providing fans with the NFL news, analysis and highlights they want across their Internet-connected devices. This new digital offering will launch this summer ahead of the start of the 2014 NFL season.

Available across Internet-connected devices, NFL Now will be personalized for each fan’s interests, allowing them to follow the NFL how they want, where they want, when they want. Users will indicate their favourite team, fantasy players and which videos they like and dislike. The content stream will dynamically personalize each user’s viewing experience to deliver a customizable news, analysis and highlights offering for NFL fans around the world. Additionally, NFL Now will provide users with access to the deepest vault of on-demand NFL video content available anywhere.

NFL Now will be made available for free to NFL fans worldwide on mobile devices through the NFL Now app (available across Windows, iOS and Android app stores), and in the United States through NFL Mobile from Verizon, and on personal computers at and across select consoles and streaming devices, including Microsoft’s Xbox One. Additionally, fans will have the opportunity to subscribe to NFL Now Plus, which will provide them access to premium content and features for a monthly fee.

The announcement was made by NFL Commissioner Roger Goodell and the NFL’s executive vice president of media, Brian Rolapp.

“The growth in video consumption on Internet-connected devices, whether smartphones, tablets, PCs or consoles, makes the creation of NFL Now the logical next step in the evolution of NFL Media,” Rolapp says. “NFL Now gives us the opportunity to utilize the one-to-one digital relationship to deliver our fans the most relevant content to them at the times and on the devices where they want to consume it. Furthermore, this new digital offering provides our trusted partners and sponsors a valuable new vehicle to reach our passionate fan base.”

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