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New report examines VOD in Russia

The European Audiovisual Observatory, part of the Council of Europe in Strasbourg, has just published a new report – “The TV Market and Video on Demand in the Russian Federation.” It can be downloaded in English here and in Russian here. This report was edited by KVG Research, a Moscow-based consultancy company.  Its main objective is to analyse the origin of the content broadcast by the main Russian TV channels.

In summer 2013, the report explains, there existed about 60 online VOD resources which contained licensed content. According to the data of KVG Research, 52% of all resources have both national and foreign content in their libraries. 45% of all resources deal only with national content, 88% of which contain video platforms affiliated with TV channels. iTunes by Apple appeared in Russia at the end of 2012. Smart TV turned out to be “a real breakthrough” in recent years in Russia. Over 50% of all applications offered by the stores are Russian speaking. The most significant Russian online video platforms are: tvigle.ru, ivi.ru, megogo.ru, now.ru, videomore.ru, zoomby.ru, play.ru and others, as well as applications of Russian TV channels (Channel One, CTC, Domashniy, Peretz, Dozhd and RBC). 35% of all resources are English speaking and are dominated by information, music and educational content.

On the occasion of the publishing of this report the Observatory also added the Russian Federation to its MAVISE television database (http://mavise.obs.coe.int). This currently holds information on 270 television channels and 74 on demand services established in Russia.

 

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