Sony launched three new devices at Mobile World Congress today, including the Xperia Z2 & the Xperia Tablet Z2, in an attempt to build on its efforts in 2013 to establish itself as a vendor of premium Android devices. The third device in the new line-up, the Xperia M2, is Sony’s attempt to bring an affordable LTE device to the market.
“The Xperia Z2 and the Xperia Tablet Z2 are both simple in design, relying on glass and metal materials to give a premium look and feel,” comments Julian Jest, Research Analyst at Informa Telecoms & Media. “These are not just attractive looking devices but are also lightweight, while drawing on Sony’s omni-balance design, making them both comfortable to hold, especially important for those users who plan on playing games or watching content while holding the device. The first class experience that Sony hopes to deliver extends not only to audio playback, with built in noise cancelling earphone technology, but also to the optics in the device with a 20MP camera and 4K recording and playback. Although most consumers probably don’t have TV sets or monitors capable of 4K playback, Sony claims to be ‘future proofing’ the recordings, for a time when 4K TV sets are a ubiquitous technology.”
Completing the line-up of new devices is the Xperia M2, which has a very similar look and feel to the Xperia Z2, but is in fact a mid-range device, and will launch at around €220.
“This is an extremely competitive package, especially given that LTE is included, technology which is typically reserved for high end smartphones,” Jest continues. “This could be a good move for Sony when partnering with mobile operators with LTE networks, who themselves are keen for more of their customers to use this technology. In a move that will be popular in emerging markets Sony will also launch a dual SIM variant of the Xperia M2.”