Modern Times Group, the international entertainment group has signed a partnership agreement with Viacom to include exclusive advertising-funded video on demand content from the MTV and Comedy Central channels in MTG’s free-TV online ‘catch-up’ services in Sweden, Norway and Denmark from 4 February. MTG will also handle advertising sales for Viacom’s online platforms, and sell the combined online reach of the MTG and Viacom online catch-up TV services to advertisers.
MTV and Comedy Central content will therefore be shown on TV3Play.se, TV6Play.se, TV8Play.se, and TV10Play.se in Sweden; and MTV content will be shown on TV3Play.no, Viasat4play.no and TV6Play.no in Norway, and on TV3Play.dk in Denmark.
The content includes MTV and Comedy Central hit formats like Catfish, Geordie Shore, Teen Mom and The Daily show, as well as an extensive library of successful TV series such as The Hills, Punked and Cribs. Kids TV series such as SpongeBob and Dora the Explorer from Viacom channel Nickelodeon are also already available through MTG’s Viaplay online pay-TV subscription service.
“This is a key new step in the development of our strong partnership with Viacom, and reflects our determination to be the leading online and offline provider of high quality and relevant entertainment products in all of our markets,” says Jørgen Madsen Lindemann, President and CEO of MTG. “This exciting content and sales agreement will provide our online viewers with even richer and more varied content experiences through multiple screens and devices, and provide our advertising customers with increased reach and impact”.