Traffic from the January football transfer window, a busy fixture list and the start of the RBS Six Nations helped break a host of digital records for BBC Sport, including the highest ever number of people accessing the site from mobile devices (3.3m unique UK browsers) on Saturday 1 February.
This contributed to BBC Sport’s busiest day outside of the London 2012 Olympic Games with a total of 6.9m unique UK browsers. Handheld devices proved the most popular way of following the action, as mobile and tablets accounted for a combined 68% of total coverage compared to 32% for PCs.
Chris Condron, Head of Sport Product, BBC Future Media, said: “It’s always a great start to the year with the football transfer window and busy fixture list, followed by the RBS Six Nations, and this year we’ve got the Winter Olympics to look forward to as well. We want to make sure that audiences can access BBC Sport’s world class coverage wherever they are, on any device, and it’s great to see from these impressive stats that they’re doing just that.”