Grabyo, the real-time TV clip sharing platform, is announcing a new CEO to drive its expansion as broadcasters wake up to the opportunities around short-form live video. Gareth Capon has left his role as Product Development Director at BSkyB, where he led all Social TV initiatives including its investment in zeebox, to join the London-based startup.
“The broadcast industry is now seeing a new content format open up around real time video,” comments Gareth Capon, CEO at Grabyo. “It is highly significant as it solves broadcasters’ strategic challenge of owning and monetising the social conversation around TV.”
Since launching last summer, Grabyo has worked with broadcasters such as Channel 5 and Setanta Sports on some popular TV formats. Grabyo has also now upgraded its platform to incorporate a range of features to optimise broadcasters’ content rights across Twitter and Facebook, in addition to their own web and mobile properties.
With the addition of Gareth Capon, Grabyo will continue to build strategic partnerships with broadcasters and rights holders, as well as create value from the commercial opportunities around live video clips. While at BSkyB, Gareth led strategy and product development for Sky’s market-leading mobile applications portfolio; including award-winning product innovation such as the tablet and mobile companion experiences for Sky Sports.
“Distributing live TV clips to millions of viewers in real time, through multiple social media platforms and as a seamless experience on any device, is a challenging process. Grabyo makes it effortless and is the standout partner for broadcasters and content rights owners,” continues Capon. “There is a real opportunity to build new value from existing rights and to maximise sponsorship and digital advertising opportunities in the real time space; I see enormous commercial potential for Grabyo and am delighted to be leading its growth as the new short-form live video format gains traction.”