Finnish start-up aims to help Facebook challenge Twitter on social TV

This last week has seen an interesting launch by Tellyo, a Finnish technology startup, in the form of its new Share the Moment service. Broadcasters can offer the service through their TV shows’ Facebook pages to enable viewers to take video clips of their favourite TV moments and to share them instantly with their friends. Tellyo’s user-selected video clips amplify TV audiences’ engagement and bring new viewers for the TV shows.

A statement from Tellyo explains the thinking further

Often TV viewers have a need to share and comment on what they have seen and experienced on TV. It is far more appealing to talk about what you have just seen on TV, when you can link a video clip of your favourite moment in a TV show, the best football goal or preferred Idols singer’s performance to your Facebook page or tweet. The most popular TV shows’ Facebook pages have millions of fans, who are commenting on the shows’ content in social media. These fan pages’ user base is much larger than of those second screen apps that broadcasters have offered for their viewers. This is the reason for Tellyo delivering its Share the Moment service also directly through TV programs’ Facebook fan pages. By leveraging on this already existing TV shows’ large and active fan group on Facebook, Share the Moment service’s user-generated video clips clearly activate viewers during and after the primetime of TV shows and increase their views, likes, shares and comments. Although the amount of tweets can be high during the primetime and it may indicate viewers’ engagement and interests during a TV show, textual commenting on Twitter may not be enough to engage viewers to talk about the popular shows afterwards.

“We wanted to create a new service that will enhance social television and enable viewers to add real context to their comments on TV shows by sharing video highlights instantly to Facebook and Twitter,” addsTellyo’s CEO and Co-Founder Kimmo Koivisto. “Share the Moment service is easy for viewers to use, because it does not require installing any new software and it can be used directly through TV show’s Facebook or Internet pages. Equally important is that broadcasters can easily add our new service to their own Facebook pages without technical knowledge. In the near future, Tellyo will continue to innovate new exciting ways to share TV moments beyond the video clips and to extend TV’s offering for advertisers, who also want to benefit from social media’s reach and interactivity.”

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