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Connected100 Survey: Broadcast industry set to survive OTT

TV Connect, the world’s leading connected entertainment event, have announced the results of the Connected 100, the first global survey enabling key players in the TV and media market to share their views on the future of the connected entertainment industry. The full results will be shared at TV Connect London (http://tvconnectevent.com/), Olympia, March 18-20, 2014. The survey, which was launched in November 2013, enabled the event organiser Informa Telecoms & Media to collect expert opinions on the trends changing the connected entertainment ecosystem.

The main findings reveal that the PayTV industry has a bright future:

  • 79.6% of respondents agree that the rise of OTT and cord shaving will not kill the broadcast model
  • However, the broadcast User Interface (UI) will need to be improved (79.2%) in order for PayTV to continue to stay ahead of its OTT competition
  • Another key trend garnering a unanimous response (95.5% of participants) was reflective of the rise of multiscreen and the advent of Cloud TV in the near future. An advanced UI providing a seamless experience on all screens partnered with increased flexibility was found to be pivotal for success of the broadcast model
  • Finally, respondents don’t believe that Netflix will be the dominant OTT provider in 5 years’ time (67.3%). Instead, respondents predicted that the major OTT players will be Apple (41.7%), followed by Amazon/LoveFilm (39.6%), while Google was predicted to lag behind in third place (16.7%).

Discussing the Connected 100 research project, Joanna Jones, Events Director for TV Connect, Informa, comments: “The Connected 100 research project is an important new development that helps the TV Connect exhibition meet its goal of providing insight so that attendees and exhibitors can better develop strategies to profit from connected TV.”

“The Connected 100 responses reflect the changes that are already happening in the connected entertainment industry. It is rare to see experts agreeing to such an extent, for instance over 95% see Cloud TV as a reality in the move towards true TV Everywhere business models. As expected, the research also highlighted that the broadcast community sees cord shaving and OTT as threats. However, the survey also suggests that TV providers will combine TV Everywhere and improvements in the User Interface to stay ahead of the OTT specialists. Visitors to TV Connect in London in March will be able to see how the broadcast industry is developing Cloud TV, multiscreen and TV Everywhere to ensure that it remains the #1 way of entertaining consumers globally.”

The participants of the Connected 100 survey include global decision makers in the connected entertainment industry and include representation from leading organisations such as BSkyB, BT and Netflix. Their full responses to the study will be unveiled at TV Connect, alongside deeper discussions with regards to the results shared in the Connected 100 infographic. For more information about the event, visit http://tvconnectevent.com/.

 

 

 

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