Civolution, a provider of technology and solutions for identifying, managing and monetizing content, and De Agostini Editore, an Italian multinational company leader in creating content, products and services that operates in 30 countries and publishes in 13 languages, have announced the launch of Super!, an innovative second screen app targeting the Italian youth market.
The immersive app, deployed by the group’s DTT channel Super!, enables teenagers to use an avatar to interact with their favourite programmes. To incentivise its audience to participate, Super! will reward the top 5 weekly users with prizes and gifts. The smartphone and tablet app was developed by Vetrya and relies on its powerful Tivin platform which integrates Civolution’s Automatic Content Recognition (ACR) technology SyncNow to synchronise the experience between the two screens. Upon registration, the young viewer is requested to create an avatar that will be used to interact with the programmes including access to original content, taking part in quizzes and collecting stars to receive valuable gifts such as speakers, headphones, handsets, sunglasses and more.
‘’The second screen model is the new paradigm in interactive TV. We are investing heavily on these new innovative digital services as we truly believe that these will transform the world of television as we know it today,’’ says Luca Tomassini, founder and CEO of Vetrya. ‘’Through our partnership with Civolution, using our platform tivin (www.tivin.it), we offer a series of second screen interactive TV services – couch commerce, voting, social TV – that can be monetized by publishers and broadcasters exploiting the natural channel of return internet through specific applications. We are proud to enable the innovative television channel “Super!” towards full convergence between the world of traditional TV and broadband’’.