Budweiser’s “Puppy Love” was the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage
The ad has so far generated 1.38 million shares, according to data supplied by Unruly’s Viral Video Chart, making it the sixth most shared Super Bowl ad of all time (so far).
It crowned an incredible Super Bowl for the Anheuser–Busch InBev brand, which has now overtaken Volkswagen as the most shared online Super Bowl brand of all time after also grabbing second spot with its ad “A Heroes’ Welcome”. Bud Light’s prankvert “Ian Up For Whatever” finished fifth. Axe’s “Make Love Not War” and Jaguar’s “British Villains’ Rendez-Vous” finished third and fourth respectively.
“Year after year we are seeing more Super Bowl ads being released ahead of the actual event. And it’s paying dividends in terms of reach for the brands,” said Andy Nobbs, CMO of media tracking company Civolution. ‘’With ads being broadcast across the globe to millions of viewers who would not normally see the Super Bowl, this earned media is really maximising ROI and awareness for the brands.
The ad, created by Anomaly, benefited greatly from its early release date (January 29th, 2014).
It managed 1.14 million online shares before the game had even begun, which makes it the second most shared ad in Super Bowl history prior to kick-off.