Brightcove, a global provider of cloud services for video, today announced that content providers developing apps for Google Chromecast can now use Brightcove Once to quickly deploy and monetise feature-rich video on Chromecast, including personalised video ads. Coming on the heels of Google’s recent announcement that it has unlocked its Chromecast software development kit (SDK), Brightcove Once now enables publishers to deliver personalised advertising in streams delivered to Chromecast viewers.
“Chromecast has quickly become one of the top three selling electronics devices on Amazon and offers some of the most popular online entertainment options, including Netflix, YouTube, Hulu Plus and Google Play movies and music, with new apps coming on board at a rapid pace,” says AJ McGowan, Brightcove’s chief technology officer. “Broadcasters and content owners that want to quickly take advantage of Chromecast can now leverage Brightcove Once to deliver premium video content streams that include targeted advertising.”
Google Chromecast is a $35 dongle users can plug directly into any HDTV to stream their favorite movies, TV shows, YouTube clips, music and much more, via Wi-Fi, using their smartphone, tablet or laptop as a remote control. Brightcove Once is a cloud-based ad insertion and video stitching service that reduces or eliminates the need for platform-specific ad technology, making it possible to reliably deliver live or on-demand video with customized programming and targeted advertising to a wide range of devices.
Brightcove Once offers Chromecast publishers a high-end delivery alternative to quickly bring content to market without client-side code, SDKs or plugins. Brightcove Once facilitates the automatic transfer of metadata back to the user’s Apple or Android-based Chromecast app to allow for the seamless delivery of applicable, geo-targeted ads that integrate into the video stream without buffering. As a result, Chromecast publishers can deliver a seamless, television-like experience, complete with personalised ads stitched directly into the video stream. Using Brightcove Once, publishers can also easily reach a wide range of mobile and connected devices in addition to Chromecast without additional investment.
Additionally, with Brightcove Once UX, Chromecast publishers can incorporate interactive video ads, insert ad overlays in video streams, hide controls to prevent fast-forwarding through ads and more. Brightcove Once also captures detailed analytics so publishers can assess content and ad performance in real time.