blinkbox reveals Brits’ box-set binging habits

A blinkbox online survey has revealed the extent of Brits’ box set obsession. Addictive shows like Breaking Bad have crept into the bedroom, with 41% of those watching box sets watching them here.

Almost two thirds (61%) of Brits feel compelled to watch more than one episode of a new favourite show at a time. And the urge to watch just one more episode could be leaving us tired the next day, with 33% of box set watchers reporting that they are likely to get less sleep when hooked on a box set.

The survey was commissioned to celebrate Try TV on Us, an initiative offering TV fans the chance to sample episodes of hit shows before committing to buy a whole series. They found that the appeal of such shows is strong, with 29% claiming they stay in more when hooked. One in six (17%) are likely to make up an excuse to stay in and watch a box set rather than go out.

Fear of missing out (FOMO) is very real when it comes to home entertainment, with almost a quarter (23%) saying they feel ‘out of the loop’ if they have not seen a box set friends and family are talking about.

Over one in 10 (13%) can sometimes feel pressured to watch a TV box set that colleagues are watching. At home, one in five (23%) say they can sometimes feel pressured to watch the TV box set their partner is into.

And nearly one in five (18%) are likely to have a row with a friend or partner who has revealed details of an upcoming plot they haven’t yet seen.

When it comes to where we are watching, eight out of 10 (80%) have enjoyed their box set  fix in the living room. But some Brits seek TV watching solace in more unusual places, with 2% of box set watchers admitting to have gotten  a fix of their favourite box set on the toilet! Outside of the home, bosses may want to pay more attention to their charges as 4% admit to having watched a box set in the work place.

And it seems ‘traditional’ TV is taking a hit, with almost half (46%) of those who watch box sets watching less ‘live’ TV.



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