Anevia: “Asia is a growing and high-density market”

Damien Lucas,  EVP,  Anevia

Damien Lucas,
EVP & Co-founder,

Anevia, a leader in video streaming and video infrastructure solutions, today announced that leading Thai operator Truevisions has chosen their ViaMotion plus and Edge products as the cornerstone of its multiscreen services.

In this exclusive interview, IP&TV News catches up with Damien Lucas, EVP and Co-founder of Anevia, to discuss this and more, ahead of his appearance at this year’s TV Connect Asia.

IP&TV News:   2013 was a busy year for Anevia. What do you think your biggest achievement was and why?

Damien Lucas: It is really challenging to pick on one single achievement:

Company-wise, we continued to expand our portfolio of customers worldwide which includes Tier-1 and Tier-2 service providers.  All these deployments were highly challenging and demanding especially given the need to scale our customers’ projects to match widely differing numbers of subscribers, channels, services, etc.

Technology wise, our R&D teams continued to innovate our products to match key customer demand – especially regarding subtitles management, digital rights management, encoders and formats.

For instance, Anevia was the first industry player to introduce an MPEG-DASH packager. We also continue to innovate by enabling multi-DRM on a single stream through native support of MPEG-CENC schemes.

What do you think the main challenges currently faced by the video industry?

The video industry as a whole is facing an explosion of devices and formats along with a great expansion in their use and a strong demand for new services. This poses a challenge to the video delivery infrastructures themselves which are not configured to optimise video delivery. The industry needs to address bandwidth and storage issues.

Scalability, flexibility and cost optimisation need to be brought into the equation to optimise video delivery.  This is the reason why packaging should be operated within the CDN.

How do CDNs have to develop to ensure optimum video experience for the consumer?

The keywords are scalability, flexibility and performance. We at Anevia have developed Viamotion, our multiscreen over-the-top (OTT) video solution, to bring three revolutionary features into play: ‘Packaging on the fly’ to support the ever-growing number of devices; ‘Packaging on demand’ helps limit the traffic to what is actually required; and ‘Packaging on the edge’ dramatically reduces bandwidth requirements.

And what about the question of monetisation? How can operators effectively monetise multiscreen, for instance?

For operators, multiscreen is an additional screen, another way to view television programmes. It brings them new ways to monetise their content with special features like ad-insertion on which Anevia is currently working, and the possibility to invoice on a timely basis (hour-based for instance).

 What do you think the main buzz-words in video will be over the next few years?

Service is the key. We already anticipated the emergence of the following trends:

  • Non-linear services (catchup TV, start-over, replay TV)
  • Ad-insertion
  • Session-based encryption

Anevia is going to be at TV Connect Asia 2014. What are your ambitions for the Asian market in the coming years? Is it a big part of Anevia’s plans?

Headquartered in France, Anevia is a globally active company with regional offices in the USA, Brazil, Dubai, and since early 2014 in Singapore (Anevia APAC) where Karlton Burn runs the local team as VP APAC.

We already have several large customers. The most recent example is Truevision, the leading Thai TV operator which has deployed a full multiscreen service leveraging our technologies,

All these broadcasters and service providers are facing the same constraints and challenges: scaling the right technology for optimising and monetising their infrastructure.

Finally, what’s the most exciting thing about the Asian market at present? And what are your expectations for TV Connect Asia?

Asia is a growing and high-density market with a very strong appetite for data-related services such as multi-channel television. This is a reason why Asia is an ideal market for packaging in the CDN. Anevia is committed to assisting the various service providers and content owners in deploying the right technologies.

Last but not least, image-based subtitling is key in Asia. Our ViaMotion product natively supports non-Latin characters through OTT protocols.

Damien Lucas will be appearing at TV Connect Asia, 2014 (29-30th April, Suntec, Singapore). For  booking and info go here



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