Gobal news agency Agence France-Presse (AFP) has selected Rightster, a global B2B video network for “distribution, audience engagement and monetisation,” to be one of its premium news videos distribution partners on the web.
Under the agreement, AFP will syndicate a selection of its international news videos to websites within Rightster’s network, offering an easy solution to international and local publishers around the world to rapidly access and stream AFP video content.
“Video is a strategic focus for our business in 2014,” says Olivier Lombardie, Sales and Marketing Director at AFP. “The growth of online video is transforming the news industry, as stories break ever faster and appetite for content increases. Working with Rightster will allow AFP to extend reach and revenues for video content on the web, increasing efficiency”.
Gathered from a video production network of over 90 units operating around the world, AFP delivers more than 200 videos in 7 languages, providing the highest quality footage, scriptwriting and storytelling from events shaping our world including the Sochi Winter Olympics starting next month and the FIFA World Cup taking place in Brazil in July. AFP was the first global news agency to offer HD [16:9] video in September 2010.