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17% of US viewers to stream Winter Olympics online

Just over half of Americans surveyed plan to watch or follow the Winter Olympics, according to an Associated Press-GfK Poll. The likely audience for the Olympics is on the older side, with 65 percent age 50 or over planning to follow the quadrennial event compared with 47 percent among younger adults, according to the survey, conducted from Jan. 17-21.

Asked how they would follow the games, 86 percent who said they would follow plan to watch events on television, while 17 percent intend to view online streams. Thirty-five percent say they will read about the results online and 20 percent in newspapers.

The AP-GfK Poll was conducted using KnowledgePanel, GfK’s probability-based online panel designed to be representative of the U.S. population. It involved online interviews with 1,060 adults, and had a sampling error margin of plus-or-minus 3.9 percentage points for the full sample.

 

 

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